Arc Desk Organization — Nik Miclette | Senior Product Designer

Initial Concept Packaging

When I was tasked with helping the team design packaging for the Arc Desk Organization Collection the main goal was to capture the boutique consumer market. This goal included capturing the consumer’s attention through bold styling and text. With this in mind I approached the design of the box with a printed plastic frosted sleeve that teased the products forms and created a exciting reveal through the construction of the folded fiberboard box. The side panels were used to display information about UBrand’s a company and to also give further clarity of the box’s content. The back panel is used to display the entire collection with giving room for copy written specifically about the collection. Although this packaging was not chosen for production, the sleeve design and the use of bold styling are reflected in the final packaging design.